How to Write Sales Text That Works (copywriting for coaches) for a Landing Page

Copywriting for coaches

If you’re planning on selling a high ticket item, then chances are that your entire income model is dependent on those sales. A high ticket coaching service can sell for anything from $99 up to $2,000 or even $20,000. For most of us that means enough money to live off for the following week, month or even year!

The bottom line? You need to do everything you can to make these big ticket service sell and one of the very best ways to do that is by creating a landing page and adding the right type of persuasive text (copywriting for coaches) to encourage sales. This is one page that is entirely dedicated to making a sale and that has no other function. Here’s how you go about wording it…

Narrative Structure

The first tip is to consider using a narrative structure. You want to position yourself as a figure of authority, so don’t make your narrative one about how you used to be broke/fat (this is a good option for cheaper products). Rather, just talk about your experiences and how you came up with this great idea for a course. That way, your writing will be much more compelling and engaging and people will want to keep reading.

The Value Proposition

During your text “copywriting for coaches”, always focus a lot on your value proposition. A value proposition is essentially the thing that you’re offering your readers/customers. If you’re selling an ebook, then the value proposition is not the text that makes up the ebook and it is not the PDF file that you are saving the ebook as. Rather, it is what that ebook can do for your customers and how it can change their lives. Focus on this and really try to understand the emotional appeal of what you’re selling.

AIDA

AIDA is a popular structure used in many sales pitchesand copywriting for coaches. The idea is to acknowledge that the buyer has never heard of you or your coaching service before and to take them from being understandably dubious to a keen buyer. It stands for ‘Awareness, Interest, Desire, Action’.

Social Proof and Community

Finally, never underestimate the power of social proof, social influence or community. People love to feel that they’re a part of something and that they’re part of a movement. They also often look to others for cues that will guide their own behavior.
Make sure that your product is the exciting and exclusive offer that all the most in-the-know people are talking about.